THE PROJECT
The 2019-2020 Waste Watcher Guide that was delivered to over 200,000 households in Allen County aimed to educate residents about ways they can move toward a zero-waste lifestyle, because reducing waste is the first and most important step to take prior to reusing and recycling. The Guide includes locations and tips for waste reduction, reusing, recycling, and composting in Allen County for residents and businesses.
The Allen County Department of Environmental Management encouraged residents to save and use the Waste Watcher Guide as a tool to go even further beyond recycling, learn ways to buy and use less, and become inspired to make more small changes that have a big impact.
Allen County’s Waste Watcher Guide has been published annually for the past 28 years. Throughout the years, the Waste Watcher Guide has addressed changes in the community’s resources, kept residents up-to-date on the “do’s and don’ts” of recycling, and provided educational information on effective ways we can all play a role in protecting our natural resources.
MY ROLE
As the communications and outreach coordinator at ACDEM, I maintained the following roles for this project:
- Led ideation brainstorm with team to develop content vision and strategy
- Collaborated with publisher on redesign concept
- Created original content for the guide
- Collaborate dwith the publisher and ACDEM’s sustainability coordinator on content research and production
- Copyedited and revised drafts
- Developed and designed a marketing strategy for the release of the new guide
