The Client
Path with Art fosters the restoration of individuals, groups, and society from the effects of trauma through arts engagement and community building.
My Role
- Managed and expanded social media presence for Path with Art, driving awareness of organizational activities, acknowledging partners, and increasing website traffic.
- Initiated the development of a communication strategy, using print, digital, and social media platforms to effectively communicate programs, events, and achievements to stakeholders and the public.
- Produced monthly newsletters featuring Participant Artist stories and messaging for major donors like Amazon, while overseeing pathwithart.org site maintenance.
- Coordinated various marketing materials, including brochures and annual reports; wrote press releases; managed press outreach; and represented PwA at partner events, including support with Capital Campaign fundraising communications that highlighted guest speaker Shankar Vedantam, the host of the Hidden Brain podcast.
- Maintained, managed, and supported the growth of digital marketing channels with cross-functional
teams, including social media, website, email, and organic/paid search via Google Ads/Google Grant.
Accomplishments
Key accomplishments include:
- Developed and implemented a social media campaign promoting PwA’s annual fundraiser Art Transforms in Seattle on a tight timeline. Path with Art exceeded their fundraising goals by the end of the fundraising event.
- Collaborated with CEO and Development Manager to inform the design of interactive Annual Report and designed the full report while managing multiple project deadlines for various clients.
