The Project
The EnviroStars program provides environmental assistance and recognition for Washington businesses. Funding is provided by participating cities, counties, and utilities, as well as grants.
My Role
As EnviroStars’ Marketing Consultant and Social Media Manager, my roles included:
- Branding and audience research
- Marketing strategy development
- Copywriting for social media, web, and monthly e-newsletters
- Graphic design collateral to support social media, web, and e-newsletter content
- Managing Facebook, LinkedIn, and Twitter accounts
- Managing social media advertising
- Launching and managing EnviroStars Business Network community
- Launching and managing Small Business Meetup video series
- Designing and managing maps for newsletter storytelling